![]() Sunglasses brand Etnia Barcelona is the perfect example to show how brands can use product photography as the foundation of their shoppable Instagram post. They’ll be directed straight to the product page on your website to complete their purchase. ![]() That way, customers can click a product tag and view full product details and pricing. Once you’ve crafted the perfect product image, turn it into a shoppable post by tagging items from your Instagram Shop. Avoid making it look like an ad-instead, focusing on showing the product naturally. Make your Instagram product posts more interesting by telling a story, including props, and showing it in action. Why not get followers excited about your offering and showcase products in their best light? ![]() Not only can product posts brighten up your feed, but they also have the potential to drive a huge influx of customers to your business. A Facebook survey found that 54% of people made a purchase either in the moment or after seeing a product or service on Instagram.
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